PPG Pedal Performance Group®

Events

Pedal Performance Group partners with destinations and cities to create state-of-the-art road and gravel events that deliver measurable tourism growth, brand positioning, and long-term regional value.

We specialize exclusively in road and gravel—two of the fastest-growing segments in endurance cycling—combining premium event production with a modern marketing engine. The result: experiences that attract international participants, extend shoulder seasons, and convert riders into repeat visitors.


Road

Istria300
Carinthia200

Gravel

Wörthersee Gravel Race
Grady’s Gravel Queens

Istria300 | Ride your Limits

Road

An event developed on the needs of Valamar, the biggest touristic company in Croatia, to develop Poreč into a European cycling hotspot and position Valamar as the bike host in Croatia. Europe’s fastest-growing road bike event occurred for the first time in 2021. In 2026, there will be around 4.500 participants from around 50 countries.

explore Istria300

Wörthersee Gravel Race | Beat, catch or find Gralf!

Gravel

The Region Wörthersee-Rosental became aware of the Gravel trend years ago and started developing its first products. The Wörthersee Gravel Race, a UCI Gravel World Series Race, will be a major step to develop the region as the gravel hotspot in the south of the alps. The further development around the event will happen within “Gralf’s World”.

Explore Gralf’s World

Carinthia200 | It’s my ride

Road

Carinthia200 represents the next evolution of premium road-cycling experiences within the Pedal Performance Group portfolio. Launching on 31 May 2026 in Villach, the event combines fully closed roads, breathtaking mountain-lake scenery, and a consistently high operational standard. With three routes of 125, 155, and 200 kilometres, Carinthia200 has been designed to become Austria’s biggest road bike event. A strong focus on participant experience and professional execution creates sustainable value partners and the destination alike. Carinthia200 is a scalable platform for destination development, performance, emotion, and long-term brand growth.
It’s my Ride.

Explore CARINTHIA200

Grady’s Gravel Queens

Gravel

A weekend of adventure, community, and gravel biking at its best. The first women’s Gravel Community Event at Lake Weissensee offers guided and self-guided tours, bike workshops, campfires, music, a movie night, the Gravel Testival, and more – all set against the backdrop of Carinthia’s cleanest lake.

explore grady’s world

Bike rental
Travel agency
Marketing agency

Business

Ready to pedal with us? Discover how destinations, brands and local organizers can partner with us to create high-impact, sustainable collaborations in the premium cycling environment. If your organization shares our vision and values, we look forward to exploring tailored partnership opportunities and shaping successful projects together.

Let’s start the conversation.

Discover opportunities

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